Brand Film / Commercial Director
Daniel Nomezqui
Commercial direction with a cinema craft. AI as a production tool, not the product.
LATAM and Mexico
Brand Film / Commercial Director
Commercial direction with a cinema craft. AI as a production tool, not the product.
LATAM and Mexico
Post production, behind the scenes, and one assistant director credit. The credit rows below are not published on the site.
Most AI video looks like AI.
Mine doesn't. I direct it the same way I direct a crew: with shot design, blocking, lensing, lighting, lens flares, and rhythm. The technical vocabulary of cinema is the same vocabulary the models respond to. The difference is that you have to actually know what those words mean.
That's the bridge most "AI artists" can't cross, and most filmmakers haven't built. I work on both sides, and I deliver pieces that compete with traditional production on craft, scope, and speed.
AI is a production tool, not the product. ByTheLab studies, including Kinder Bueno, Mercedes, Fedi, Gucci, and HORSE V CAR, sit here, under the commercial cut.
AI
Creative direction for AI campaigns and UGC across crypto, fintech, and Web3 brands in LATAM. A cinematic brand film, with a horse on set, custom wardrobe, and original character design, directed scene by scene through an AI native pipeline. It lives here as craft R&D, under the commercial reel.
AI
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Daniel Nomezqui is a film director and creative director based in Mexico City. He leads commercial and narrative campaigns across LATAM and the US, joining traditional cinematography with generative AI as a production tool, in image to video and video to video. He has directed and developed campaigns for Telcel, Lysol, Alpura, Bitso, Binance LATAM, Xverse, Mood.com, Santander, Sam's Club, and Suburbia. He earned a bachelor's degree in Film and Television at CENTRO, with an exchange at Southern New Hampshire University. He works in Spanish and English.
